ABOUT OUR CLUB
We are a student-run organization with an aim to train our members and provide hands-on experience and insight into the consulting industry through guest speaker sessions, case competitions, weekly discussions, and in-depth information sessions.
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We go beyond consulting by focusing on areas such as finance, technology, marketing, operations, and innovation so that we can serve our clients better!
What is CX?
Customer Experience (CX) is the impression customers have of a brand throughout all aspects of the buyer's journey.
The two primary touchpoints that create the Customer Experience are people and product.
We go beyond consulting by focusing on areas such as finance, technology, marketing, operations, and innovation so that we can serve our clients better!
CX Quick Facts:
90% of firms strive to be a CX leader, but only 20% deliver.
The amount invested into CX has tripled in the last few years.
64% of customers believe that customer experience is more important than price when it comes to making a purchase.
