CASE COMPETITION INFORMATION
Our case competition members advise real Midwestern companies by providing high-quality, plausible solutions for their business. Our cases are open to any Indiana University student, and case members will work through a month-long case in teams of 3-5 members. A longer case and smaller teams allow for a more hands-on, immersive experience for case participants.​
Our past clients operate in the food and beverage, real estate, and computer software industries. We hope to continue to expose our case members to diverse clients and industries.
PAST CASES
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Peoplocity
Peoplocity, based in Indianapolis, provides a communication platform that enables 2-way private interaction between businesses and their customers throughout the customer journey. Our members successfully evaluated the company and client profiles, to propose an interconnected communication efficiency to Peoplocity. Analyses were conducted in the form of SWOT, Risk & Mitigation, financial analysis, and effective positioning of the product in the target market.